About us

Ditra was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved into a company that focuses on developing and distributing brands in the home and personal care markets - including our flagship brand TAJ

As the region’s leading contact manufactures of multinational products - we inherited world - class manufacturing expertise in home and personal care products. Today we research develop, and distribute some of the best known products in the region

Our goal has always been to offer products tailored to the region, by listening to what consumers really want. With unrivalled local knowledge and keen market research, Ditra responds rapidly to consumer trends with relevant products at the right price

This has ensured continued growth in the home grown UAE market through well - established sales and distribution teams. Further afield, Ditra has the logistical capabilities to supply wider regional markets, as well as Asia, Africa and Europe - each serviced by a network of assigned distributors and agents.

Wherever you are, we are determined to support our partners by better understanding your business and your customers - offering relevent choice, with excellent value.

What sets us apart?

Championing the consumer cause

In a market dominated by multinational brands, Ditra may not be the biggest in the region but we are certainly the most on-the-ball. Our size, independence and regional focus allow us to fully understand our partners and their customers, providing you with a more personal and insightful service. No one knows the market like we do and today it is the consumer that drives our production department. Adaptable and innovative, we pride ourselves on quickly discovering and delivering what they are really looking for. Spotting gaps in the market and being more sensitive to changing trends, we continually challenge the status quo to give our partners fresher alternatives.

Our agile production process is supported by excellent customer service and a simplified supply chain. Managing the distribution of all our brands, we can react instantly to demand – giving you and your consumers the ideal products, at the right time, in the right place and at the right price.